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How rude that I have tested positive for the latest psychological theory, 'the name letter effect'. Apparently, people are drawn to certain people and areas based on their initials. Upon reading, I thoughts, oh that's silly. Now researchers in Belgium have tested this effect as it relates to your employer and have found that 1 in 9 are drawn to their employer through the name. My initials, A.M.S. actually fit right into this, working for lifestyle guru M.S. Oh!