Thursday, May 8, 2008
According to AdAge, the successful Dove Real Beauty campaign that captured nearly nude women, was not all that "real". A photography assistant claimed in a New Yorker interview to have re-touched most of the women's photos. He said, 'But it was great to do, a challenge, to keep everyone's skin and faces showing the mileage but not looking unattractive.' The campaign was very successful, especially the viral 'evolution' video. Unilever didn't comment. How rude!